01 / 21
01 / 21
Project details
Rule 36 was seeking to refine their corporate identity. Five limited partnerships offering mental health services were to be marketed and renamed as one entity and should be easily recognizable as mental health services. Each legal entity will simply use roman numerals to be differentiated. Design a naming architecture and brand story platform
Rebranding
Identity
Conduct reviews of the brand and its core vision with stakeholders to establish a new visual identity.
I conducted stakeholder workshops to explore brand identity concepts in order to zero in and select the create a fresh look and feel for the revitalized Rule 36 of Duluth brand.
