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Project details
Revitalize the identity of a family-owned auto shop specializing in Audi projects and service. Visualize speed, precision and quality in a logo that represents the brand.
Rebranding
Identity
I met with the internal stakeholders to learn about their business – its interests, specialties and future. The existing logo relied heavily on the Audi brand, including similar font treatments. Initial ideas for an updated logo were sketched, quickly transitioned into loose digital shapes and evolved into two final concepts for client review and approval.
